Rachel Jackson, is the market manager for Fresh Empire, an executive player in Christopher “Ludacris” Bridges’ “Luda Day” Weekend & spearheads sponsorship procurement, brand alignment, collegiate initiatives & executive planning processes. She is also the owner of The R. Jackson Agency – an Atlanta based, niche marketing & strategic planning agency that operates in the music, TV/film & beauty industries.
In short, Rachel is your plug’s plug, serving as a “dot connector” behind the scenes of some of your favorite events around the Atlanta area and beyond.
In our one hour chat on rolling out’s twitter platform, we kicked off Women’s History Month with a chat about being a millennial businesswoman. Here are a few take-aways.
Traits women need to have to be in business:
Focus: It’s so important to know your purpose when being an entrepreneur. It takes a special level of you plus you time.
Discernment: You have to know when to go there with someone or if it’s just a time to step back and conduct a collaborative conversation.
You have to fight for your business. Late nights and friends that don’t support/understand and often being told “No”.
Where do you get inspiration?
Inspiration can be found in documentaries, traveling, reading magazines, and talking with friends to put yourself in a creative place. As an entrepreneur in entertainment and marketing, it’s VERY important to be a few steps ahead, seeking experiences that challenge your personal “norms”.
What barriers have you faced as a woman in business & how did you overcome?
Being the youngest woman in the room presents strikes against you being taken seriously. As a result, I feel out the vibes of the room and converse accordingly. Being a woman while standing in your truth and your confidence in business is important. Timidness has to go. There’s nothing more refreshing that a female leader on a team who is confident, can ask questions and work collaboratively.
What barriers do you feel are being broken by women in business for women in the future?
Women are innovating and dominating technology by pointing it’s solutions towards us. We finally have an exclusive place here. That means you have to be firm, yet flexible. In time, you won’t get any pushback if you allow your proven successes speak the loudest.